BRIDGESTONE 2026 TOUR B RX WHITE MINDSET GOLF BALL DOZEN

THE NEW TOUR B RX IS PUSHING THE LIMITS OF DISTANCE

UNBOUND DISTANCE: New VeloSurge core-mantle integration technology delivers breakthrough velocity for unmatched distance off the tee

TOUR CONTROL: The Reactiv iQ cover adheres to the clubface longer, generating tour-level spin and precision control on shots around the green

The NEW TOUR B RX with MindSet – the first golf ball scientifically designed to help players separate analytical thinking from athletic performance

MindSet is a visual cue printed directly on the golf ball, serving as a reminder of a simple three-step process

Step One: IDENTIFY YOUR TARGET.  The first step is information gathering.  Where is my target, what is the distance, wind conditions and what club do I need to hit?

Step Two: VISUALIZE THE SHOT PATH.  This step is about connecting to the target and visualizing the shot or putt you want to hit.

Step Three: FOCUS ON THE DOT.  In this step, you stay connected to the target, clear your mind of analytical thoughts, focus on the green dot and execute the shot you visualized.

JASON DAY assisted in the development of MindSet and plays the ball in professional competition